Untamed. Sensual. Powerful.
Hardly any pattern has polarized, fascinated, and dominated the fashion world as much as the leopard print. It's a symbol of rebellion, luxury, and pure wildness—and an integral part of our new Éclat Sauvage collection. But where does this fashion staple actually come from? Who wore it—and why? We'll take you on a stylish safari through the history of arguably the wildest pattern in the fashion world.
Of hunters and queens: The beginnings of the leopard look
Long before leopard print was printed on fabric, it was a true status symbol. Even in ancient cultures, kings and chiefs wore the skins of big cats – not only for their exotic appearance, but because they symbolized strength, power, and invincibility. In Africa, shamans used it as a magical garment. In Europe, leopard skins adorned the thrones and shoulders of monarchs – a sign of absolute luxury and superiority.
The grand entrance: Hollywood, Haute Couture and the It-Girl pattern
In the 1940s, Christian Dior brought leopard print to Parisian salons. Suddenly, it was not only accepted—but coveted. In the 1960s, it was the favorite pattern of rebellious It girls like Brigitte Bardot and Edie Sedgwick . It was sexy, wild, nonconformist—and a statement against social norms.
Whether Jackie Kennedy in a subtle leopard-print coat or Debbie Harry in a punk jumpsuit, the pattern moved effortlessly between elegance and escalation. Sometimes it was chic , sometimes trashy , but never boring.
Leopard 2.0 – Why the pattern is more relevant today than ever before
Today, the leopard print stands for self-determination . For women (and men) who don't hide – but celebrate their wild side. It has found its place in streetwear: urban, provocative, stylish. So it's no wonder that Éclat Sauvage is reinterpreting this very pattern.
Our pieces combine the wild spirit of past decades with modern elegance, sustainable materials and a clear statement: Wild souls cannot be tamed.
Fun Fact: Did you know that...
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Did you know that the classic leopard print actually has more to do with art than with real big cats? Designers use abstract forms to avoid violating animal welfare guidelines while still conveying a sense of wildness.
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...it's psychologically considered a "power print"? Studies show that people who wear animal prints exude more self-confidence—and are perceived as such.
Conclusion: Leopard is not a trend. It's a mindset.
Leopard print isn't a short-lived fad. It's a fashion craze that has lasted generations – and has been redefined time and again. In the Éclat Sauvage collection, it becomes an art form. For those who wear fashion as an expression of their untamed soul.